Not long ago the prospect of a Barbie movie would have had most right-minded people reaching for the sick bucket. And there is still a chance Sony's newly announced project might end up some sort of awful retch-worthy Paris Hilton vehicle.
Yet Hollywood is slowly becoming a cleverer beast in the 21st century when it comes to commercial tie-ins. This year's Lego Movie combined smart writing and killer pop-culture references to wow the critics and turn a healthy profit at the box office. The blockbuster Transformers movies, despite being the celluloid equivalent of repeated blows to the head with a blunt instrument, at the very least suggest a certain degree of commercial nous on the part of manufacturer Hasbro.
Continue reading...Source: http://www.theguardian.com/film/filmblog/2014/apr/25/barbie-movie-toy-story-3-living-doll
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