In Hollywood, it’s counterprogramming. In the real world, it’s borderline suicide. "The Best Exotic Marigold Hotel,” a look at seven British retirees embarking to India, is opening directly opposite “The Avengers."
Source: http://latimesblogs.latimes.com/movies/2012/05/against-the-biggest-blockbusters-counterprogramming-a-risky-move.html
Alejandro Springall Aleksandr Dovzhenko Aleksandr Sokurov Aleksei Balabanov
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