Empire, the movie magazine, is launching an iPad edition in the United States. It is hoping to enlarge on almost 500,000 monthly unique users who visit it online in the US.
Like the UK version, which was launched in December 2010, it will be an interactive app featuring embedded film trailers and offering what its press release calls "innovative and attractive advertising capabilities alongside in-depth behind-the-scenes features."
The bespoke app is set to launch on 31 May, in the Apple Newsstand, with the magazine's July 2012 issue. The front cover features Christopher Nolan's upcoming superhero movie, The Dark Knight Rises.
Publishing director Rimi Atwal said: "We are delighted to be bringing a US movie magazine back to the home of movies."
Empire, a Bauer Media magazine, is published in four territories apart from the UK and US - Australia, Italy, Portugal and Russia.
Source: Bauer Media
Source: http://www.guardian.co.uk/media/greenslade/2012/may/31/bauer-apps
No comments:
Post a Comment