ARTINFO - How will Alice Walton's megalithic Crystal Bridges museum attract art aficionados to its scenic (read: backwoods) location of Bentonville, Arkansas? Well, making admission free is one strategy. A newly announced $20 million sponsorship gift from Walmart, a company founded and owned by the Walton family, will pay for all Crystal Bridges visitors, forever. Take that, MoMA and your new $25 ticket price!
Source: http://us.rd.yahoo.com/dailynews/rss/arts/*http://news.yahoo.com/s/artinfo/20110802/en_artinfo/20_million_walmart_gift_makes_crystal_bridges_museum_free_for_visitors_forever
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